Hi there. 

I live and work in the Bay Area and have a knack for turning relatively complicated concepts and topics into simple, human, and engaging ideas.

Creative Direction

Film Direction

Motion Direction

Campaign Development




... and other stuff you're into


Meta 2019 - 2023
Creative Director, Film and Video; Brand Communications

Managed concept development, strategy, and all levels of creative and production for film and video campaigns, including brand storytelling, explainers, product releases, and tentpole events across Meta Brand, Innovations, Facebook, Instagram, and Messenger. In addition to leading teams of designers, writers, motion artists, and editors internally, also partnered with and oversaw work from external studios and agencies.

Freelance Creative Director 2017 - 2019
Various Advertising and In-House Agencies

Eko Health, Creative Director, Brand Strategist | Facebook, Messenger | 
Doremus, Capital One, Intel | Google, Cloud and Chrome OS Marketing | 
Cutwater, Financial Engines, New Business Pitching, Sparkle Paper Towels |
Grey, Fitbit, UCHealth | Intrepid, Topology Eyewear

Firewood Marketing 2017 - 2017
Group Creative Director

Managed creative and campaign work for agency clients. AirBnB  |  LinkedIn

Google Brand Studio 2016 - 2017
Creative Strategist

As part of the Google Brand Studio team, developed creative strategy and concept work for company brand initiatives. “New Google Earth” Launch  |  Annual Year in Review  |  April Fools “Google Gnome”  |  Google Company Brand Guidelines

MRY 2015 - 2016
Creative Director

Led creative teams and client management for the San Francisco and Seattle MRY agency offices. Oversaw creative work for agency clients.  
Charles Schwab  |  Credit Karma  |  Del Monte  |  Google  |  T-Mobile

Swirl 2012 - 2015
Associate Creative Director

Led brand campaign development for agency clients, and managed junior teams. California Grapes Commission  |  Clorox  |  eBay  |  Hidden Valley  |  Intel  |  The Marine Mammal Center  |  Microsoft  |  PayPal  |  Peet’s Coffee and Tea  |  RedLaser  |  SoFi  |  Soy Vay  |  Western Athletic Clubs  |  Walmart

There's more if you're interested. Just ask. 


Shorty Impact Awards
Finalist 2022

Meta - Be You

American Advertising Federation, Seattle
Silver Addy 2016

T-Mobile - Binge On

Academy of Art University
Advertising Dept. 2007-2009

Masters/Undergraduate Instructor

In the real world...

I dad, cook, hike, garden, game, gym, read, lego, and wine. All in no particular order, except for dadding. That always comes first. 

EmailLinkedIn | ©Mike Ruiz 2023

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