The Road Home

The Road Home

The Road Home

The Road Home

Client: eBay | Director: Paco Mendoza

Series of mini-docs developed for a Veteran's Day promotional and fundraising event from eBay Motors. Partnering with the IAVA, we approached four recently returned vets under the guise of a production company developing a feature on how working on cars can assist soldiers with PTSD. We then commissioned LA celebrity body shop West Coast Customs to build each subject's "dream cars," sourcing all vehicles and parts from eBay Motors. The fundraising component raised over $250,000 in customer donations, and WCC dedicated an episode to the promotion.

Series of mini-docs developed for a Veteran's Day promotional and fundraising event from eBay Motors. Partneting with the IAVA, we approached four recently returned vets under the guise of a production company developing a feature on how cars can provide assistance for soldiers in need. We then comissioned LA celebrity body shop, West Coast Customs to build each subject's "dream cars," sourcing all vehicles and parts from eBay Motors. The fundraising aspect raised over $250,000 in customer donations and WCC dedicated an episode to the promotion.

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