Next-Gen Owners

Next-Gen Owners

Next-Gen Owners

Next-Gen Owners

Next-Gen Owners

Client: Meta | Director: Mike Ruiz / Aaron Vasquez

Not every business begins with a brick and mortar. New York retailers Matt Choon and Emma Rouge built their brands and customer base on Instagram through direct sales long before thinking about setting up shop. In addition to their individual profile pieces, Matt's commitment to his heritage and community through Bowery Showroom became our story focus for AAPI Heritage Month. 

Not every business begins with a brick and mortar. For New York retailers Matt Choon and Emma Rouge, they built their brands and customer base on Instagram through direct sales long before thinking about setting up shop. In addition to their individual profile pieces, Matt's commitment to his heritage and community through his store, Bowery Showroom became our story focus for AAPI Heritage Month.

Not every business begins with a brick and mortar. For New York retailers Matt Choon and Emma Rouge, they built their brands and customer base on Instagram through direct sales long before thinking about setting up shop. In addition to their individual profile pieces, Matt's commitment to his heritage and community through his store, Bowery Showroom became our story focus for AAPI Heritage Month.

Not every business begins with a brick and mortar. For New York retailers Matt Choon and Emma Rouge, they built their brands and customer base on Instagram through direct sales long before thinking about setting up shop. In addition to their individual profile pieces, Matt's commitment to his heritage and community through his store, Bowery Showroom became our story focus for AAPI Heritage Month.

Not every business begins with a brick and mortar. For New York retailers Matt Choon and Emma Rouge, they built their brands and customer base on Instagram through direct sales long before thinking about setting up shop. In addition to their individual profile pieces, Matt's commitment to his heritage and community through his store, Bowery Showroom became our story focus for AAPI Heritage Month.

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