The Road Home

Client: eBay // Director: Paco Mendoza

This mini-doc series was developed for a Veteran's Day promotional and fundraising event from eBay Motors. Partnering with the IAVA, we approached four recently returned vets under the guise of a production company developing a feature on how working on cars can assist soldiers with PTSD.

We then commissioned LA celebrity body shop West Coast Customs to build each subject's "dream cars," sourcing all vehicles and parts from eBay Motors. The fundraising component of the campaign raised over $250,000 in customer donations, and WCC dedicated an episode to the promotion.