Next-Gen Business Owners

Client: Meta // Directors: Mike Ruiz / Aaron Vasquez

Not every business begins with a brick and mortar. New York retailers Matt Choon and Emma Rouge built their brands and customer base on Instagram through direct sales long before thinking about setting up shops. 

In addition to their individual profile pieces, Matt's commitment to his heritage and community through Bowery Showroom became Meta for Business' main story focus for 2022 AAPI Heritage Month.

Social

Bowery Showroom: Matt Choon

Rouge: Emma Rouge