Flavor Underground

Flavor Underground

Flavor Underground

Flavor Underground

Flavor Underground

Client: Soy Vay | Director: Mike Ruiz

Bringing the world's first kosher line of teriyaki sauces and marinades to the streets of San Francisco, Soy Vay's Flavor Underground was a travelogue-style web series hosted by SF food blogger Dana Nguyen. The campaign partnered the brand with a selection of local restaurants, where their chefs developed a signature dish using the sauce, which then became an exclusive menu item for the campaign run.  

Bringing the world's first kosher line of teriyaki sauces and marinades to the strees of San Francisco, Soy Vay's Flavor Underground was a travelouge style web series hosted by SF food blogger, Dana Nguyen. The campaign partnered the brand with a selection of local resturaunts, where their chefs developed a signature dish using the sauce, which then became an exclusive menu item for the run of the campaign.  

Bringing the world's first kosher line of teriyaki sauces and marinades to the strees of San Francisco, Soy Vay's Flavor Underground was a travelouge style web series hosted by SF food blogger, Dana Nguyen. The campaign partnered the brand with a selection of local resturaunts, where their chefs developed a signature dish using the sauce, which then became an exclusive menu item for the run of the campaign.  

Bringing the world's first kosher line of teriyaki sauces and marinades to the strees of San Francisco, Soy Vay's Flavor Underground was a travelouge style web series hosted by SF food blogger, Dana Nguyen. The campaign partnered the brand with a selection of local resturaunts, where their chefs developed a signature dish using the sauce, which then became an exclusive menu item for the run of the campaign.  

Bringing the world's first kosher line of teriyaki sauces and marinades to the strees of San Francisco, Soy Vay's Flavor Underground was a travelouge style web series hosted by SF food blogger, Dana Nguyen. The campaign partnered the brand with a selection of local resturaunts, where their chefs developed a signature dish using the sauce, which then became an exclusive menu item for the campaign.  

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