Client: Soy Vay | Director: Mike Ruiz
Bringing the world's first kosher line of teriyaki sauces and marinades to the streets of San Francisco, Soy Vay's Flavor Underground was a travelogue-style web series hosted by SF food blogger Dana Nguyen. The campaign partnered the brand with a selection of local restaurants, where their chefs developed a signature dish using the sauce, which then became an exclusive menu item for the campaign run.
Bringing the world's first kosher line of teriyaki sauces and marinades to the strees of San Francisco, Soy Vay's Flavor Underground was a travelouge style web series hosted by SF food blogger, Dana Nguyen. The campaign partnered the brand with a selection of local resturaunts, where their chefs developed a signature dish using the sauce, which then became an exclusive menu item for the run of the campaign.
Bringing the world's first kosher line of teriyaki sauces and marinades to the strees of San Francisco, Soy Vay's Flavor Underground was a travelouge style web series hosted by SF food blogger, Dana Nguyen. The campaign partnered the brand with a selection of local resturaunts, where their chefs developed a signature dish using the sauce, which then became an exclusive menu item for the run of the campaign.
Bringing the world's first kosher line of teriyaki sauces and marinades to the strees of San Francisco, Soy Vay's Flavor Underground was a travelouge style web series hosted by SF food blogger, Dana Nguyen. The campaign partnered the brand with a selection of local resturaunts, where their chefs developed a signature dish using the sauce, which then became an exclusive menu item for the run of the campaign.
Bringing the world's first kosher line of teriyaki sauces and marinades to the strees of San Francisco, Soy Vay's Flavor Underground was a travelouge style web series hosted by SF food blogger, Dana Nguyen. The campaign partnered the brand with a selection of local resturaunts, where their chefs developed a signature dish using the sauce, which then became an exclusive menu item for the campaign.
Selected Works
Tercera CulturaMeta
Digit 360Meta AI
Be YouMeta Horizon
Pride@Meta
Precision Time ProtocolMeta AI
Next-Gen OwnersMeta
Social in VRMeta Quest
COMPLEX x Justine SkyeMeta Quest
BHM Creator SpotlightMeta Quest
Ego4DMeta AI
FastMRIMeta AI
Project AriaMeta AI
Messenger for DesktopMeta Messenger
InferencesMeta
Be Together, WheneverMeta Messenger
People and BusinessMeta Messenger
thruFacebookMeta
Binge OnT-Mobile
The New Google EarthGoogle
A Pollo 13Soy Vay
America's RecipesDel Monte
The Road HomeeBay
15 Second KitchenHidden Valley
Red LasereBay
World Series RivalsT-Mobile
Then and NowUC Health
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