Flavor Underground

Client: Clorox // Director: Mike Ruiz

Bringing Soy Vay, the world's first kosher line of teriyaki sauces and marinades to the streets of San Francisco, Soy Vay's Flavor Underground was a travelogue-style web series hosted by Bay Area food blogger Dana Nguyen.

The campaign partnered the brand with a selection of local San Francisco restaurants, where chefs developed a signature dish using the sauce, which became an exclusive menu item for the campaign's run.