A Pollo '13
Client: Clorox // Directors: Mike Ruiz / Matthieu Brajot
The A Pollo '13 campaign combined two of my favorite things: spaceflight and poultry. It answered the age-old question: If I sent a teriyaki-marinated chicken into space, would it cook? The short answer is yes, it will. And I've tasted the proof.
Developed for a heavy-up campaign in Nashville, the A Pollo '13 launch and landing were supported by a local radio outdoor event, on-air commercials, and outdoor. The space cooker was engineered by fabrication studio Figure Plant.